Audit Reflection

In class, me and my group did an audit on an organization and their presence in social media. During this time we sat down with a representative from an organization, that actually runs the social media networks for the organization. During the conversation I found it interesting that the organization is more active on Twitter and Facebook, than they are on Instagram and YouTube. Those two networks receive the most attention because the platform allows for a simpler way to interact with your followers. Social media is a way for people to interact and see what is going on in the the life of their followers or the people they are following. However, as an organization your job is to use social media as a type of advertisement. Therefore, your layout and content should be relevant and a good representation of what it is you’re trying to get across. Something I noticed through questions is that different generations see and use social media in different ways. That’s why it’s important that you’re brand is suited to attract the right age group that it is made for. With that, I learned which social media sites are used more frequently by organizations. Twitter and Facebook are simple and get more involvement from followers statistically, Facebook, because the older generation tend to use it more. Instagram is used quite frequently to, and for the younger generation even more than FaceBook. Now you even have platforms like Tik Tok and Snap chat. These two were not mentioned by our organization nor were they apart of the audit. The most surprising thing to me, was the lack of interest in using YouTube.I think YouTube is where many people to go watch videos and subscribe to channels they like. Other than that nothing else was a surprise to me. This assignment was a good idea to talk to a representative from an organization and see how they handled their social media platforms.