Blog 3

When starting your own business, it is smart to incorporate social media as a marketing platform. First, you would want to decide which platforms are appropriate for the business. To do that I have to know my audience. So say I have a clothing brand that appeals to teens and young adults. Many researchers say that Facebook is used mostly by older generations. This clothing brand would look to have a major emphasis on twitter and Instagram. However, once you get acquainted with your main audience, you have to expand your audience, which would mean make your product more desirable to a wider range of people. Tying it back to the clothing brand, it would be smart to involve a youth version of their brand or make ideas that would be appealing to an older generation. While starting up a business and hopefully gaining more and more popularity, it is important to build relationships as well. With clothing brands, some brands that have built a fan base and have steady income tend to branch out and do what is called a “collab” which is coin for collaboration, with other brands mixing the logo into a piece of clothing or even accessories, which gives you opportunity to branch out on products as well, and not only sell clothes. The more compelling the visuals and marketing of this stuff posted on your social media or any other brands social media would instantly give you more views, likes, comments and interactions. It is important to post visuals that catch the eye, because nobody will stop scrolling for some boring content. Quality of the post more important than quality, therefore posting compelling things is important but it is important to not over do it on certain platforms. I do not feel like you can have a great hold on every single platform in social media so it’s important you pick a few that you fit your brand like Instagram, twitter, and Facebook and just make sure those are attractive and presentable. To make sure our business would thrive in clothing, we’d respond to feedback given on posts, hold polls for what ideas or thought our followers would have on twitter, and Instagram for example. Any relevant social media conversation should be appropriate however, and interpret the brand of your company.